Trader Joe's Spec. Magazine Advertisements

The print ads will be put in magazines such as Rock and Ice, Budget Travel, and Total Health. These magazines were chosen because the target market of Trader Joe’s is adventurous, health conscience and enjoys travel.


The above advertisement showcases the Charles Shaw wine sold exclusively at Trader Joe's.



The above advertisement is meant to catch the attention of those who enjoy adventure. It pulls in the idea that every trip to Trader Joe's carries its own adventure.